Simple Things

VP of Design March 2023-December 2023

Head of Design July 2020-March 2023

As the first member of Simple Things, I played a pivotal role as a design leader, manager, and contributor, shaping the vision for an open platform in physical spaces by integrating intelligent solutions into alarm systems, video surveillance, and building automation.

    • Collaborated closely with the CEO to define essential aspects of the product system

    • Contributor and manager of Industrial Design team (1 person)

      • Design of brand language

      • Led 9 consumer electronic projects (“0-1”)

      • Oversaw the execution of hardware product design with Asian manufacturing and ME contract partners

    • Contributor and manager of UI/UX design team (3 ppl)

      • UX/UI design system of the Simple Things mobile app and software interfaces

    • Oversaw the brand identity and website design (“0-1”)

      • Led branding agency management and internal design for a successful website launch and product style guide

Essential

Lead Designer October 2017 - February 2020

As a lead Industrial Designer within a small design team for an American technology company and manufacturer founded by Andy Rubin, my focus was on consumer electronic hardware design, UI/UX requirements, and manufacturing processes.

    • Product positioning & architecture definition

      • Regularly crafting presentations and narratives, collaboratively communicating design solutions to the CEO

    • Individual contributor to original design concepts (“0-1”)

      • Smart audio devices, mobile phones, CE accessories

      • Evolution of the product design language

    • Managing design intent with international manufacturing engineering suppliers

      • Reference & final 3d CAD surfacing for manufacturing

      • CMF and PRD documentation

      • Development, refinement, & validating throughout manufacturing phases

    • Creation of final rendering / visuals for company website & press

Matter Design Consultancy

Industrial Designer May 2014 - September 2017

As one of the initial team members, I created Industrial and UI/UX products for diverse clients, ranging from startups to established corporations. at a design consultancy specializing in physical and digital product design. The company's exceptional product design capabilities led to its later acquisition by Fjord.

  • Key role in executing product design solutions and communicating impactful narratives to clients

    • Smart consumer electronics: Wearables, audio, housewares, smart displays, retail, packaging, & mobile apps.

  • Generated original design concepts using essential product design tools and documentation

    • CMF/PRD documentation, 3D CAD, rendering, sketching, Adobe suite illustrations, Cinema 4D animation, After Effects animation, model making, sketch, etc.

  • Created final visuals for company websites and press materials

    • Among other skills and deliverables

Reebok

Footwear Designer Summer 2013

Interned in Footwear Design at Reebok Classics and Basketball, contributing to the conceptualization of upcoming footwear lines. Generated illustrations, technical drawings, CMF for the summer 2014 classics and NBA player color-ways, conducted material research for new design concepts, and created 3D mockups and CAD models.

B.A. Industrial Design

California College of the Arts, San Francisco CA

*Graduated spring 2014 with high distinction

B.A. Business Management, studio art minor

Gustavus Adolphus College

*Graduated spring 2011